Comprises the spiritual, material, intellectual and emotional features Essay

It contains the otherworldly, material, scholarly and passionate highlights of a general public and incorporates, notwithstanding human expressions and letters, the worth frameworks, conventions, methods of life and convictions of the general public. It additionally retains from different societies and experiences changes with time, some of the time gainful, in some cases backward. At the point when the word â€Å"culture† is referenced, we can consider numerous things as â€Å"cultural†, for example, language, clothings†¦ and so forth, since we order societies of better places. Nonetheless, culture is important to the point that it must be saved for a huge number of years,and gave by one age to another. Culture is imperative to the point that it is more than its unmistakable noticeable highlights, in the event that we stretches out this to the internal identity of an individual, to individuals inside a general public, further to the entire network, perhaps we can discover a few answers by discovering how they are influenced by culture. Culture speaks to an entire network, to explore how culture changes one’s inward qualities, we need to characterize some regular convictions, much the same as garments that has a few highlights that help recognize its social foundation. Individuals having the equivalent social foundation, when all is said in done, are probably going to act likewise, in light of the fact that their training and religion foundation have additionally social components. The facts demonstrate that characters are distinctive for everybody, except culture can influence individuals in a specific way since it gives a situation from which they acquire their qualities, particularly for kids at youthful age. For instance, chinese are commonly viewed as increasingly deferential however the westerners are progressively receptive and blunt, their training style has assumed a significant job, in light of the fact that in Chinese culture youngsters need to figure out how to be created and be neighborly and there is a halfway point among instructors and understudies, though in western they will in general be dynamic to be valued by the educators. In this way individuals from various social foundations will have an assorted variety of ways communicating a similar aim. Culture is significant on the grounds that it has a few qualities that are naturally fill in a person’s mind through a domain, which changes one’s deeds. Culture additionally assumes a significant job to the associations between individuals inside a network. At the point when a similar culture can cause likenesses of qualities, this can bond individuals with a similar culture together on the grounds that they will feel great and simpler in light of the fact that it affirms their qualities. Then again, they may discover different societies odd on the off chance that they disregard social contrast. Culture can pull an individual closer, or further away to the greater part, hence culture is critical to the correspondence arrange in a general public too, maining the relationship among individuals. Since culture can shape imperceptible securities between individuals in the network, this can hold individuals with the equivalent social foundation together, passing on the qualities. This propogation of qualities is can not just transmit culture information and hold the relationship among individuals, it likewise develops a drawn out custom after a long time. Culture is reinforced thusly in light of the fact that it can give foundation and reference to its later ages of its capacity of keeping the drawn out custom, picking up the feeling of having a place of individuals with the nation of that culture. It is significant as far as the improvement of a network all in all, as it structures social gatherings together which assist going with refined on starting with one age then onto the next one, keeping up the presence of some conventional qualities. Culture contains components that influence one’s internal qualities other than simply outside attributes, which those qualities assume a significant job in as long as he can remember. The interchanges between individuals are additionally founded on culture somewhat and this structures social gatherings, passing social information on, developing a social status to a nation for quite a long time which individuals with the equivalent social foundation will discover them having a place.

Decisions Essay

Choices in 2006 with respect to segregation in the working environment fixated to a great extent on a topic of time and proof. The court routinely held that the proof of separation must be clear and that the legitimate activity must be recorded in an auspicious way. The possibility that an individual can have been the survivor of separation for quite a long time and have made no move was excused as less than ideal. A case claiming racial segregation was held to have deficient verification of goal and for another situation the court held that an association suing a business for biased employing rehearses additionally didn't submit adequate confirmation. At long last, the court held that when a business makes oppressive move it doesn't need to be inside the bounds of the working environment to be biased. Initially, for a situation against Good Year Tire and Rubber Company, the offended party asserted that in her 18 years with Good Year, she had routinely been paid a littler pay than her male partners. A nearby jury granted her harms dependent on a progression of compensation related choices returning 19 years. Be that as it may, the eleventh Circuit Court held that the plaintiff’s claim was awkward in that her protest did not depend on activities taken over the most recent 180 days as indicated by the summation of Ledbetter v. Goodyear Tire and Rubber, 421 F. 3d 1169 (eleventh Cir 08/23/2005) (Runkel, 2007. The court didn't run on the value of the case, yet held that the rule limits the time span in which the supposed separation was to have happened (Runkel, 2007). The offended party has offered the choice to the U. S. Preeminent Court and in May, 2007, Justice Samuel Alito composing for the court, insisted the lower court’s administering â€Å"Ledbetter v. Great Year†, 2007). Next, on the off chance that versus Tyson Foods the court held that utilization of the term â€Å"boy† isn't sufficient evidence of racial enmity to continue a decision asserting separation, yet turn around a bit of the lower court’s deciding which had guaranteed that a racial descriptor was required to go with the word to demonstrate ill will. In Ash v. Tyson Foods, 126 S. Ct. 195 (02/21/2006), the court composed, â€Å"†Although it is genuine the contested word won't generally be proof of racial ill will, it doesn't follow that the term, remaining solitary, is consistently considerate. The speaker’s importance may rely upon different variables including setting, emphasis, manner of speaking, nearby custom, and verifiable use. To the extent that the Court of Appeals held that modifiers or capabilities are fundamental in all occasions to render the contested term probative of inclination, the court’s choice is incorrect. (Runkel, 2007). That implies the court needs more data that only a word to decide segregation. The court deciding says that to demonstrate segregation, the offended party must show something beyond a misconception by the recruiting authority of saw capabilities. It must show that ‘disparities of capabilities must be or such weight and significance† that a sensible individual couldn't have settled on the recruiting choice which was made (â€Å"Ash v. Tyson, 2006). This choice dovetails with the court’s choice in IBEW v. Mississippi Power and Light, 442 F. 3d 313 (fifth Cir 03/02/2006). The association had contends that the employer’s standard for business was unfair in that the cut-off point on the government sanctioned tests was naturally biased. The court didn't debate the value of the case, however decided that the weight of verification lies with the offended party and that the association had neglected to demonstrate that there was another way that the business could satisfactorily decide work qualification. (Runkel, 2007) At long last, the court held that when a business is blamed for retaliatory activity, it doesn't need to be restricted to the bounds of the workplace. In Burlington Northern v. White, 126 S. Ct. 2405 (06/22/2006), the court maintained the defendant’s guarantee that her manager had fought back against her by moving her starting with one position then onto the next and by at first attempting to suspend her without pay, necessitating that she document a complaint through the association to get restoration and her back compensation. The court held, â€Å"We presume that the counter reprisal arrangement doesn't keep the activities and damages it precludes to those that are identified with business or happen at the work environment. We additionally presume that the arrangement covers those (and just those) business activities that would have been physically antagonistic to a sensible representative or occupation candidate. In the current setting that implies that the employer’s activities must be destructive to the point that they could well prevent a sensible laborer from making or supporting a charge of separation. (Runkel, 2007). The court additionally held that retaliatory practices don't need to incorporate money related misfortune to be noteworthy. (Runkel, 2007) The staggering impact of these court controlling on future alumni is a pattern inside business law toward the barrier of the business. These cases will in general demonstrate that the court has put the whole weight of confirmation on the representative with regards to segregation cases and expects that the worker can put forth an unmistakable defense for their case, as opposed to depending on dubious innuendoes, for example, in the Tyson case. For representatives, this can be a troublesome priority in that different workers are probably not going to back a person’s guarantee with respect to working environment separation particularly when they would then have such rigid necessities in demonstrating their own reprisal case. This is additionally prone to chillingly affect workers who feel they are being abused due to the weight of confirmation. Actually for any African-American man, the simple utilization of the word kid is fiery, particularly in the south. In spite of the fact that the word was not joined by any racial descriptor, the court held that pitch and other setting can be utilized to decide the word’s aim. For an African-American in the South, that is the specific situation and demonstrating what his chief was thinking places too incredible a weight on the offended party. The Tyson case specifically makes it hard for an individual who is the casualty of unobtrusive prejudice to demonstrate it and the Ledbetter cases repeats that the individual must arrangement with any apparent separation inside a half year of its event, aggravating the trouble in demonstrating a case.

The cultural belief of hegemonic masculinity essay

The cultural belief of hegemonic masculinity essay What is hegemonic masculinity? Hegemonic masculinity makes men as superior human and sees women as submissive and weak objects that should live according as the man says. According to the male dominance, they always should subordinate and contribute the womens position because women are not so great, perfect and brave as men. The theory of hegemonic masculinity was reviewed by many sociologists and scientists during all periods. Hegemony is a total winning and holding of power over other social groups. Masculinity sets men as the highest class of society and maintains their domination over women. Men are considered to have hegemonic masculinity if they exhibit the features of traditional masculinity. There is a certain set of qualities that a man should have, such as power, dominance, heterosexuality, leadership, rationality, control of their emotions. The traditional masculinity harms gender equality and sets men higher and much more important than women. Masculinity definition by various sociologists If to trace back to the Middle Ages, the philosopher Aristotle from Greece assumed that masculinity is equal to the rationality and strength of men, when women are marked by such things as emotions, sexuality and their bodies. The Australian sociologist R.W. Connell says that masculinity doesnt exist as an unchanged and single form. Connell presumes that a man of the modern society shouldnt have the qualities that considered masculine. She also insists that homosexuality is also a form of masculinity, despite on those facts that a lot of people define homosexuality as the opposite thing to the masculinity. Thanks to the Connells theory, people could study the history of masculinity. Her work showed that masculinity is a concept that can change. David Iacuone in his book “Real Men and Tough Guys” (2005) views masculinity as a blueprint that defines the real mans behavior and describes qualities he must have. According to Iacuone, hegemonic masculinity defines women as an object, gives them mostly domestic duties and notes their value for men only as sexual objects. But some men groups try to avoid hegemonic masculine culture, mostly when they want to improve their women welfare and try to change the traditional relations where patriarchy is dominating. Sociologists Michael S. Kimmel and Amy Aronson (2008) made a pattern of a real man; they defined him as a young, heterosexual, white, married, urban, with college education, employed, and with defined weight and height. They assumed that any man who doesnt fit this pattern, should be defined as unworthy. Ross Haenfler (2006) defines advantages and disadvantages of masculinity. He says this concept has got good benefits to set men higher than women but in the same way they should pay price for this with shorter life, lack of emotions in relationship and poor health. Haenfler noticed that men who lose control over relationship and work, become strict in self-control. They start to control thoroughly their sexual appetites, personal lives, and fitness because of the crisis, and as a result, try to avoid womens influence. According to Haenfler theory, since late 19th century, the base of masculinity was broken and modern men dont understand how to be a man. The traditional male role of breadwinner was destabilized a lot and taken by women, and apart from this, feminists make a challenge to men with changing gender inequality. Other critics and scientists who made researches on hegemonic masculinity says that the definition of this concept do not reflect the actual life of men, so the entire theory gives an imprecise report about male identities in society. Due to increasing and development of industrialization in our world, hegemonic masculinity started to lose its real meaning in modern society. Nowadays, a lot of women take leadership positions at work and assume the main role of breadwinners because a lot of young men try to avoid responsibilities that are dictated by masculinity. In our society women work as hard as men, and there are no differences between genders in this sense. Earlier women should mostly listen to their men, sit at home, raise children. Modern world totally changed this view with active position of feminization that lead to the current situation when gender is equal.

Jfk His Life and Legacy Essay - 2127 Words

JFK: His Life and Legacy On November 22, 1963, while being driven through the streets of Dallas, Texas, in his open car, President John F. Kennedy was shot dead, apparently by the lone gunman, Lee Harvey Oswald. The world had not only lost a common man, but a great leader of men. From his heroic actions in World War II to his presidency, making the decisions to avert possible nuclear conflict with world superpowers, greatness can be seen. Kennedy also found the time to author several best-selling novels from his experiences . His symbolic figure represented all the charm, vigor and optimism of youth as he led a nation into a new era of prosperity. From his birth into the powerful and influential Kennedy clan, much was to†¦show more content†¦Kennedy saw action in the form of night patrols and participated in enemy bombings. On August 1, 1943, during a routine night patrol, a Japanese destroyer collided in the darkness with Kennedys craft and the PT 109 was sunk. Through superhuman effort, the injured Kennedy heroically swam back and forth rescuing his wounded crew. Two were killed in the crash. The injury had once again aggravated his back. Still, Kennedy pushed on swimming from island to island in the South Pacific hoping for a patrol to come by. The lieutenant had no idea he had been in the water for eight hours. Finally, an island was spotted that could provided cover from Japanese planes. With no edible plants or water, Kennedy realized that he and the crew must move on. The next day, he once again attempted to search for rescue. After treading water for hours, the lieutenant was forced to admit no patrol boats were coming. He turned back for the island but was swept away by a powerful current. Kennedy collapsed on an island and slept. He recovered enough energy to return to the island and gathered the crew to move to another island in search of food. JFK was now desperate enough to seek help from natives on a Japanese controlled island. After making contact with the natives, Kennedy persuaded the natives to deliver a message written on the back of a coconut shell to allied forces. The coconutShow MoreRelatedKameron Harris. Mrs. Thompson. Hist 102-10. 2 May 2017.824 Words   |  4 PagesKameron Harris Mrs. Thompson HIST 102-10 2 May 2017 Conspiracy Behind the Legacy Abraham Lincoln and John F. Kennedy were two America’s greatest presidents. Many know Abraham Lincoln as the 16th President of America, face of US currency such as the bronze penny and five-dollar bill, and the President who freed the slaves. JFK was the 35th President of America, household favorite, and the President who saved the world from nuclear destruction. But deep inside the walls of the White House, the twoRead More The Political Legacy of President John F. Kennedy Essay examples1626 Words   |  7 PagesThe Political Legacy of President John F. Kennedy There is something about John F. Kennedy. 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JFK was a great and stalwart individual - aRead MoreJfk Assassination Research Paper1102 Words   |  5 Pages JFK Assassination On November 29, 1963, our 35th President of the United States, John Fitzgerald Kennedy was assassinated in Dallas, Texas. A young and vigorous leader who was a victim of the fourth Presidential assassination in the history of a country. This assassination was known as a world tragedy, and a great lost to our nation. Many conspiracies were formed while the investigation of his assassination was undergoing, making his case unsolvedRead Moreâ€Å"And So My Fellow Americans, Ask Not What Your Country1741 Words   |  7 Pagesask what you can do for your county† (MacSiccar, 1995, p. 46). People don’t realize that phrase was borrowed by JFK from one of America’s least memorable presidents, Warren G. Harding. The reason that quote is now remembered in today s time is because of John F. Kennedy, one of the most iconic presidents ever, in his presidency and his life, achieved many accomplishments. Early Life Throughout high school history classes, we have discussed many of the past presidents who have had major impactsRead MoreThe Legacy Of John Fitzgerald Kennedy1748 Words   |  7 PagesInaugurated in January of 1961, John Fitzgerald Kennedy (or â€Å"JFK†) was the youngest president to ever hold office, as well as the first catholic. Following a heroic tour in the Navy during World War II, with the backing of his father’s immense wealth JFK abandoned a career in journalism to fulfill his deceased brother’s dream of becoming the first catholic president (Freidal and Sidey). After writing two best-selling books and rapidly advancing through political offices, Kennedy ran for presidentRead MoreKennedy Is an American Tragic Hero1695 Words   |  7 Pageswrote a Pulitzer Prize novel, saved his men in the Navy when he was a PT Boat Skipper, and eventually when he became the president. In The Presidents of the United States, Freidel and Sidey inform the reader that: He (JFK) wrote Profiles in Courage, which won the Pulitzer Prize in History. (Freidel and Sidey). Winning a Pulitzer was not the only thing he did that made him great before presidency. Kennedy was also a WWII war hero. As a PT boat skipper he saved his men in an attack from the JapaneseRead MoreThe Legacy of John F. Kennedy1129 Words   |  5 PagesLittle Presidents relate in life and none in death. Most people know John F. Kennedy as the 35th President of the United States, the youngest president, and one of fewest presidents that was killed. But what was JFKs legacy? 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Owen is a series of reflections of people who knew and admired John F. Kennedy. Most people in the book discuss where they were the day of his assassination, their reaction, and how it affected everything and everyone around them. Others speak about what kind of leader Kennedy was, the legacy he left behind, and how when he died the country was never the same. Owen writes about people who once worked

Business Journal Practical Implications - 1604 Words

Section 3: Practical Implications If you review the statistics given by the Ivey Business Journal you will see that there is a big disconnect between employees and engagement with the company they employ. (Dan Crim, 2006) †¢ Only twenty-nine percent of employees are actively engaged in their jobs. These employees work with passion and feel a profound connection to their company. People that are actively engaged help move the organization forward. (Dan Crim, 2006) †¢ Fifty-four percent of employees are not engaged. These employees have essentially â€Å"checked out,† sleepwalking through their workday and putting time – but not passion – into their work. (Dan Crim, 2006) †¢ Seventeen percent of employees are actively disengaged. These†¦show more content†¦(Cook, 2008) Have key goals set of the vision you want the company navigate towards for the next three to five years. Use those goals to help determine how you place the SWOT coordinates in the proper places. It is also important share the results with the group that you polled. This will reaffirm the employee’s engagement and show that management is actively looking for solutions and suggestions. (Cook, 2008) Face to face meetings can also be affective in gauging how engaged and employee might be. In these meetings you can discuss topics such as, how visible the executives are, is the work environment a setting for collaboration, or giving the proper tools for success. (Cataldo, 2011) Now that the materials and information is gathered, what should management do to improve? First, they can evaluate what makes the drives the workers. Next show support buy having executive leadership engage just as they want all levels. Keeping open lines of communication will ensure that the employees are supported and in the know about the company’s future. Last, make sure you actually act on the results of all of the research you conducted. (Cataldo, 2011) A simple way to ensure you are staying compliant with engagement rules is to follow the ten â€Å"C’s† of employee engagement that is found in many texts. (Dan Crim, 2006) The ten topics consist of connecting, career, clarity, convey, congratulate, contribute, control, collaborate, credibility and confidence. (Dan

Example of Interview Protocol Free Essays

Interview Protocol: 1. How would you define biology? 2. How would you define life? 3. We will write a custom essay sample on Example of Interview Protocol or any similar topic only for you Order Now Give 5 examples of life and explain why they exhibit life. 4. What is the smallest unit of life? 5. Is soil alive? Why or why not? 6. Is air alive? Why or why not? 7. What body part makes us most alive? Why? Interview #1 Interviewer (LH): How would you define biology? Interviewee (BM): Um.. as a part of life LH: Okay, how would you define life? BM: Uh.. everything around you†¦from the sky to the grass LH: Can you give 5 examples of life and explain why they exhibit life. BM: Plants, because you need them to breathe oxygen, yourself, because you are you, animals, because they are part of the food chain (she flashed a thumbs up here because she was proud she recalled this information), the sun, because you need it to grow and not be moody, and water, water because everything needs water. LH: Nice.. what is the smallest unit of life? BM: Um†¦um.. um†¦I know this†¦ LH: I know you do†¦ (Another minute passed and never recalled despite looking around the room and looking directly at the cell poster) LH: Is soil alive? Why or why not? BM: Yes, because you can make it grow. LH: Is air alive? Why or why not? BM: Um†¦(about 30 second delay)†¦I am going to say no†¦ LH: Why not? BM: (she shrugs) LH: Okay, go back to how you defined life. How do you define life? What makes something alive to you? BM: It grows and survives. LH: Okay, so is air alive? BM: No, because it doesn’t grow. LH: One of your examples of life was the human body. What part of the human body makes you most alive and why? BM: Your heart because it makes everything move. Because you can live without a brain, can’t you? You can be brain dead. LH: But once your heart gives out then you are dead? BM: Yes, because you still can live†¦ LH: Without a brain but not without a heart? BM: You can live more without a brain then a heart. LH: Very nice, thank you for participating. Interview #2: Interviewer (LH): How would you define biology? Interviewee (YC): The study of life. LH: And†¦how do you define life? YC: Something that moving, breathing, functioning LH: Ok.. can you give me five examples of life and explain why they exhibit life. YC: Plants, cause they grow, humans, cause they move around, they function, they think and they also grow.. m.. wait†¦animals cause that’s like humans†¦. um.. LH: Two more YC: I really can’t think of two more. Those are the only ones I can think of right now. LH: Ok, so plants, animals and humans, what is the smallest unit of life? YC: The cell LH: And, is soil alive to you? Why or why not? YC: Um.. yeah because it makes things grow. LH: Okay.. is air alive to you ? Why or why not? YC: No, because in order to be alive you have to be, like, functioning, growing, moving and air is just two chemicals put together to make one chemical. LH: Okay, and what body part makes a human being most alive and why? YC: The heart because without your heart you can’t function, you can’t, because your heart makes your whole body function so without that you won’t be able to function. Because the heart is the one that produces the blood and the blood sends out to all of your†¦um.. cells and all your body parts. It also sends out reflexes. It also helps with your reflexes and everything. LH: Nice, thank you. Analysis: The most surprising part of the interview came after the interview when the two subjects started arguing about their answers. I invited two friends to come after school but interviewed them separately. After I was done with the second interview, the girls started discussing how they answered each question. Their focus was specifically on the last two questions: is air alive and what part of the body makes a human being alive? They started discussing molecules and molecular interactions in air that could create life or prevent life depending on the quality of air. In addition, they considered the importance of the brain in the human body and discussed the implications of being brain dead but still alive. After some discussion, the girls decided the brain is the coach and the heart is the player. Both students are basketball players so it helped them to process the information by relating to basketball. In other words, the coach gives direction but the players still have to execute the plays. Another point of interest was the correlation of grades with ease and accuracy of recall. My first subject is receiving a B in my class and the second subject an A. The first subject knew the concepts but had more difficulty with the exact definition. The first subject talked around topics demonstrating knowledge of content standards but had difficulty pinpointing her ideas. The second subject gave exact definitions and answers quickly. The comfort level was visible in the answers provided, both in accuracy and timing. In addition, despite discussing the characteristics of life, I realized both students still created a superficial definition of life. They summarized life as something that moves and grows and breathes, but they did not consider reproduction and they are made of cells and more technical aspects of the definition of life. The students also had trouble with their own definition when I started asking them about specific questions regarding living/non-living parts. Although it was interesting the second subject had a greater connection between her definition and her explanation of why a heart is the most critical organ for life. I also noticed when giving examples of life, both subjects focused on broad categories of life: plants, animals, humans and neglected specific examples of living things. I would be interested to see if a younger student would name specific living things or focus on broad categories. I suspect the broad categories come from the fact we are studying cells and just studied ecology and the focus is on plant versus nimal or consumer versus producer. After completing my interview I realized my questions were too narrow. I tried to predict what the students would say and create appropriate follow-up questions but the questions still had short answers. I need to reflect on how to write my questions to solicit longer responses with more detail to demonstrate feeling. The discrepancy between what I anticipated and what happened c ould be the result of the nature of the survey and the focus on content compared to my research survey that focuses on experiences and emotions. How to cite Example of Interview Protocol, Essay examples

Evaluation Of A Business Plan

Question: Discuss abouth the Evaluation of a Business Plan. Answer: Introduction Company Background In the year of 1974, the company JB Hi-Fi was established BY Mr. Jhon Burbuto. At that time the company only operated a single store in East Keilor (Jbhifi 2016). During the years between 1983and 1999, the company had opened 9 more stores in Australia (Jbhifi 2016). The company has offred different types of products such as home appliances, consumer electronics and air- conditioning. The company also sells all the renowned brand of T.V., Cameras, Computers, Speakers, Home theater and Portable Audio system and many more (Jbhifi 2016). The company also offers different types DVD music, recorded music and games at cheap price compare to the market. Mission and Vision Main business philosophy of the company is very simple. Mission of this company is to offer a specialist range of Hi-Fi and recorded music at lowest price to Australian customers (Jbhifi 2016). Maintaining this philosophy, the company has become one of the largest and fastest growing retailers of home appliances in Australia. The vision of the company is to become the largest retailer company is the country within next two years. Three Sources of Business Plan There major source of business plans are such as management, financial and marketing. They are discussed below: Management The company JB Hi-Fi has announced a major management restructure. Presently the company is trying to expand its focus on online marketing. CEO of the company named Richard Murray has announced that the day-by-day management team of the company will be strengthened. As the part of its expansion program, the company will increase its focus on digital and online marketing operations. For this purpose, James Saretta is appointed to take the role of Digital and strategy Director (Jbhifi 2016). He will be responsible for expansion and development of the organizations online business operation. Due to enhance customer experience in JB Hi-Fi website online sales of the company was increased by 28% (Jbhifi 2016). For this reason JB Hi-Fi website is recognized as one of the biggest appliance and consumer electronic in Australia. There are various other changes have been found in the management team. For example, Cameron Trainor (presently assigned as Merchandise Director) will take the responsibility of the marketing department along with his present role (Jbhifi 2016). In addition, Gary Siewart has been appointed as general manager of marketing who will report to Cameron Trainor. However, the previous role of marketing director of the company has been eliminated. In addition, Belinda Minieri will be appointed as a part of the senior management, who will take on the role of general manager of online and solutions operation. Financial Till 30th June 2016, the company has more than 194 stores in Australia and New Zealand. In future, the company has the opportunity to increase its business in these two countries. The company JB Hi-Fi is achieve to sales of $3.90 billion in the year of 2016 (). The total sales growth of the company is 8.3%. The net profit of the company after tax is approximately 11.5%. Gross profit of the company is increased by 8.4% (Jbhifi 2016). It has been found that the total operating cost of the company remained well controlled throughout these years. In future, the company will try to remain focused on minimizing indirect expenditure and increase productivity. Due to low financial and operating leverage, the balance sheet of the company continues to grow. The company is considered as a discount retailer, which has the ability to offer low price products through the scale of its business operation. The company offers the largest category of consumer electronics, home entertainment at discounted price. It helps the company to position itself in the mind of all customers. Marketing Gollenia (2016) stated that, good retailers always try to focus on low costs, right products and appropriate pricing. Company JB Hi-Fi is considered as one of the great retailers. Even if the company has grown to $2 billion organization, the management has not shifted its focus from that of the value player in the electronic retail market of Australia. The company is competing with big names such as Good Guys and Harvey Norman. The company is considered as a low price alternative, which has provided competitive advantage. According to the CEO of JB Hi-Fi, the company has deliberately positioned itself as low end branding and shop fittings. Human et al. (2015) stated that this strategy is highly effective during the downturn of market. Branding of the company can be hardly considered as slick. The company mainly uses slightly tacky and loud print advertising. However, the television advertising is minimally used by the company. However, the store fitting of the company has a second-hand feeling. They use lots of hand-drawn price tags and signage. It provides customers the opportunity of bargaining. Ripsas et al. (2015) stated that branding of the company is consistent for store and it has a consistent product range. The company uses Uechtritzs business model for this purpose. Market Analysis: Market Segmentation: JB Hi Fi has successfully divided the market in three distinct segment which are described below: Family Homeowners: This particular segment owns middle-end to high-end homes along with other electronic equipments. Half of the families have two incomes and more than half families earn around $78000. More than half families have cable TV and broadband internet connection. Single Homeowners: This particular segment owns their personal home only for them. They are mostly inclined towards using electronic technology. The median income has been assumed around $65000. Three quarter of the segment owns cable TV and broadband Internet Connection. Commercial Sales: This segment mostly contains SMEs and mid-size businesses. This particular segment is focused on purchasing expensive electronics equipment for various purpose regardless of their industry. Target Market Segment Strategy: JB Hi Fi mostly focuses on these market segments as they are most attracted towards new models and technological entertainment electronic devices. While majority of the homeowners have cable TV, many other families would be inclined to purchase new models of TV. Moreover, the professional single homeowners would be attracted towards innovative electronic devices for entertainment (Corbett et al. 2014). In addition to that, the small and mid-size business organization would require a large amount of electronic products. In order to attract these customers JB Hi FI would focus on minimizing their cost so that they can offer limited price for their product. In addition, promotional activities with latest technology will also help to reach maximum numbers of customers. Products JB Hi-Fi mostly operates its business in the sector of Home Entertainment Electronics Equipment. The product range contains various entertainment equipments such as large home appliances, hardware/electronics, video games, Blu-ray discs, DVDs as well as CDs. In addition to that, the organization also focuses on providing the business related products such as computing equipment, audio visual, BYOD Programs as well as corporate gift cards. Industry Analysis: The external market factors JB Hi-Fi is analyzed with the help of PESTLE model. PESTLE analysis P Political The legislative amendments due to the global requirements in Australia have immensely affected the business decision of company (Jones et al. 2013). The trade faces greater challenges due to the international trade laws and political instability. E Economic The high inflation rate immensely affects the online trading The high rate of Dollar highly affects the monetary transactions European economic crisis has also affected the internal market S Social The customers are inclined towards entertainment related electronics equipment They often focuses on the perceived quality and service availability T Technological The emerging social media technology has enabled the organization to undertake new marketing strategy (Kunz and Dow 2013) The online marketing and gaming market has been immensely improved by the advanced internet accessibility L Legal International trade law is a major factor for the business operation In addition to that taxation is a crucial element of business expansion E Environmental The company has to focus on several major areas regarding environmental preservation and recovery. These areas are Waste disposal Disposal of worn-outs Bulk packaging Noise reduction Strategy and Implementation Summary Competitive Edge The competitive position of JB Hi-Fi is analyzed with the help of Porters 5 Forces model. Porters 5 Forces Analysis Figure 1: Porters Five Forces Analysis (Source: Blank 2013) Marketing Strategy JB Hi-Fi would be focused on attracting the customers by offering a large range of products in a limited price. In order to bind the price in a certain level the company will emphasize on cost reducing techniques so that the products can be manufactured with limited expenses (Ghezzi et al. 2015). However, the company will also concentrate on the factors, where the quality of the products is not compromised. In this context, the organization will not reduce the cost of the quality control and materials. This way the organization would be able to ensure the quality of the products. JB Hi-Fi will also be focused on investing in proactive and aggressive advertising approach. It will undertake numbers of promotional activities in order to attract a maximum number of customers. The most effective promotional activities are discussed below: Inserts in Bills: The organization will construct the bills in such a fashion that the promotional messages will be conveyed to the customers. It will effectively increase a significant number of repeat businesses. It is most inexpensive, albeit powerful way to reach the customers. Website: In the contemporary technologically advanced era, any advertising campaign is not complete without online activities. The website campaign and advertisement is highly effective for reaching majority of the target audience in Australia, as most of the citizens actively use internet. In addition to that, the website also offers an effective platform for the customers to purchase the companys products in an easy and convenient way. Moreover, the social media sites are also quite useful platform for reaching the customers in a limited effort. Direct Mail: JB Hi-Fi will also use direct mail as a means of business communication. The customer database will be most effective for conveying necessary updates on the companys activities and product renovation. The company will be able to inform the messages regarding the new information regarding the organization. Sales Strategy The organization would be focused on implementing push sales for increasing the sales figure in a significant manner. The supportive shopping experience provision would be also helpful to encourage the customers to purchase from JB Hi-Fi stores. The regular greetings would be most effective for enhancing brand recognition and repeat sales. Financial Plan Projected profit and loss statement for the 1st year Pro Forma Profit and Loss Statement for JB Hi-Fi Amount (in $) (Debit) Amount (in $) (Credit) Revenue 27700 Closing stock 1700 Purchase of materials 7400 Carriage inward 900 Gross Profit 21100 Salaries to the staffs 11700 Maintenance expenses 910 Rent and rates 3000 Cost of building the internal structure 1400 Electricity charges 610 Other expenses 1000 Net Profit 2480 Projected Balance sheet statement for the 1st year Pro Forma Balance Sheet for JB Hi-Fi Amount (in $) Amount (in $) Assets: Fixed assets: Furniture 4700 Machineries 1400 Total fixed assets 6100 Current assets: Debtors 6100 Cash in hand 1700 Closing stock 1700 Total current assets 9500 Total assets 15600 Liabilities: Long term liabilities: Long term bank loan 4000 Current liabilities: Creditors 3700 Bank overdraft 1000 Total liabilities 8700 Owner's capital: Capital 6000 Reserve 900 Total Owner's capital 6900 Projected Cash flow statement for the 1st year Pro Forma Cash Flow Statement for JB Hi-Fi Amount (in $) Amount (in $) Profit from the operations 2480 Cash flow from operating activities: Add: Increase in current liabilities 570 Less: Increase in current assets 360 Total cash from operating activities 2690 Cash flow from investing activities: Purchase of new furniture -1000 Sale of old furniture 300 Total cash from investing activities -700 Cash flow from financing activities: Bank loan taken 4000 Capital provided by the owner 1000 Total cash from financing activities 5000 Net cash inflow 6990 Projected profit and loss statement for the 2nd year Pro Forma Profit and Loss Statement for JB Hi-Fi Amount (in $) (Debit) Amount (in $) (Credit) Revenue 31070 Closing stock 1870 Purchase of materials 8100 Carraige inward 1100 Gross Profit 23740 Salaries to the staffs 11700 Maintenance expenses 1010 Rent and rates 3000 Cost of building the internal structure 700 Electricity charges 900 Other expenses 1400 Net Profit 5030 Projected Balance sheet statement for the 2nd year Pro Forma Balance Sheet for JB Hi-Fi Amount (in $) Amount (in $) Assets: Fixed assets: Furniture 4900 Machineries 1400 Total fixed assets 6300 Current assets: Debtors 7400 Cash in hand 1600 Closing stock 1870 Total current assets 10870 Total assets 17170 Liabilities: Long term liabilities: Long term bank loan 4000 Current liabilities: Creditors 5070 Bank overdraft 1100 Total liabilities 10170 Owner's capital: Capital 6000 Reserve 1000 Total Owner's capital 7000 Projected Cash flow statement for the 2nd year Pro Forma Cash Flow Statement for JB Hi-Fi Amount (in $) Amount (in $) Profit from the operations 5030 Cash flow from operating activities: Add: Increase in current liabilities 1470 Less: Increase in current assets -1370 Total cash from operating activities 7870 Cash flow from investing activities: Purchase of new furniture -1400 Sale of old furniture 360 Total cash from investing activities -1040 Cash flow from financing activities: Bank loan taken 4000 Capital provided by the owner 500 Total cash from financing activities 4500 Net cash inflow 11330 Conclusion and Recommendation In Conclusion, it can be mentioned that JB Hi-Fi is already an established home appliance retailer of Australia. The main motto of the company is to offer consumer electronics and home appliances at cheaper price. In the year of 2003, the company had entered into the Australian Stock Exchange. Presently, the company is worth $2 million. However, the company still has limited presence in Australia and New Zealand. For this reason, the company will try more to expand its business in these two countries. The company also will try to improve its online business strategy. In order to help the company to improve its business plan, there are some recommendations given to the organization. They are mentioned below: Recommendations The company has to improve its website and make it more user-friendly, so that customers can easily purchase their goods from the company websites. The company has to improve its supply chain in order to distribute all the products equally at every corner of the country. 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